Logos for the Northwest Center for Public Health Practice and the Hot Topics webinar series
Hot Topics — Messaging Strategies in the Era of Misinformation
Despite overwhelming scientific evidence to support their work, public health professionals struggle to communicate effectively about hot-button issues like vaccines and climate change. In the August session of Hot Topics in Practice, communications experts working on water fluoridation discuss messaging strategies for shaping public opinion and dispelling misinformation.

In this one-hour webinar, pediatric dentist Johnny Johnson reviews the science and history of water fluoridation, and shares how a coalition of residents in his Florida community helped convince county commissioners to restore their local fluoridation program. Up next, communications consultant Matt Jacob dissects health promotion messages about fluoridation and other contentious issues and offers strategies for persuading community members and elected officials while avoiding common rhetorical traps.

Join this session of Hot Topics in Practice to learn how to persuade others and promote facts, not fear.

Aug 27, 2019 12:00 PM in Pacific Time (US and Canada)

Photo of a child holding a glass of water out toward the camera.
* Required information


Johnny Johnson, DMD, MS
Dr. Johnny Johnson is a pediatric dentist from Pinellas County, Florida, and president of the American Fluoridation Society. Dr. Johnson’s leadership role in fluoridation advocacy began after his county commission voted to end fluoridation — a decision that was reversed by a coalition of residents that he helped to organize. He was a key source of information for the reporters and editors who helped the Tampa Bay Times win a Pulitzer Prize for its coverage of the fluoridation issue.
Matt Jacob, BA
Matt Jacob is a communications and social marketing consultant who has worked closely with public health stakeholders at local, state and national levels. A former journalist, Matt worked at the Pew Center on the States for several years, managing communications and media outreach for the Center’s campaign to improve dental prevention and access for children.