Despite overwhelming scientific evidence to support their work, public health professionals struggle to communicate effectively about hot-button issues like vaccines and climate change. In the August session of Hot Topics in Practice, communications experts working on water fluoridation discuss messaging strategies for shaping public opinion and dispelling misinformation.
In this one-hour webinar, pediatric dentist Johnny Johnson reviews the science and history of water fluoridation, and shares how a coalition of residents in his Florida community helped convince county commissioners to restore their local fluoridation program. Up next, communications consultant Matt Jacob dissects health promotion messages about fluoridation and other contentious issues and offers strategies for persuading community members and elected officials while avoiding common rhetorical traps.
Join this session of Hot Topics in Practice to learn how to persuade others and promote facts, not fear.